Find the right work
Shape search and advertising around the services, locations and jobs that make commercial sense.
Trade Services
On the tools.
Still open
for business.
Keep new enquiries moving while the team is on the job. Build local demand, capture the right details and reconnect with customers who already know your work.
Explore the opportunity From the first enquiry to the next job.
The phone rings.
The job still needs doing.
When everyone is working on site, new enquiries can compete with the job in front of you. A useful response process should fit that reality.
There is also value in the customer base you already have. New demand and returning customers deserve different conversations.
While the team is on the job.
- Customer calls or visits the websiteNew interest
- Voice or chat agent respondsEnquiry captured
- Relevant job details reach the teamReady for follow-up
Agree which details are needed, where the enquiry goes and how urgent requests are handled.
When it is time to reconnect.
- A relevant existing-customer audienceKnown relationship
- SMS conversation with an AI chat agentInterest explored
- A clear next step for the teamFollow-up opportunity
Meta retargeting can support the campaign. The audience, message, contact permissions and stop requests are part of the setup.
In practice
State-wide landscaping business
More room for enquiries.
More reasons to reconnect.
Operators were missing inbound calls while working on jobs. The business also wanted to reconnect with customers already in its database.
- Handle the incoming interest.
- AI voice and website chat agents were introduced to respond to inbound enquiries while the team was occupied.
- Re-engage existing customers.
- A separate AI chat agent supported customer re-engagement through SMS, alongside a Meta retargeting campaign.
The setup addressed both sides of the opportunity: responding to new interest and starting fresh conversations with existing customers.
A bigger service area
needs a clear local story.
A state-wide business still serves individual places. Make the areas you cover, the work you do and the way to enquire easy to understand.
Capture useful details
Collect the location, type of job and appropriate contact details so the team can follow up effectively.
Keep a human next step
Set expectations for callbacks, quotes and site visits. The team remains responsible for the work and the advice.
Built around
a working day.
Can this work while we are on site?
Yes. The aim is to respond and capture useful enquiries while the team is occupied. We agree how the team receives them and what happens next.
Does re-engagement mean sending bulk generic messages?
It should start with a relevant audience and reason to make contact. In the landscaping example, SMS conversations and Meta retargeting supported existing-customer re-engagement. The campaign needs clear response and stop-request handling.
Relevant capabilities
Keep the work moving.
Keep the enquiries moving too.
Tell us what happens when a customer tries to reach you during a busy day.